I’ve loosely grouped the collaborations into possibly arbitrary groups based on vague criteria, none of which I feel very strongly about. So, that’s my disclaimer: a great way to support LGBTQ community health is to put money into independent queer media, and I wish these companies did that.
#GAY PRIDE CLOTHING COLLECTIONS FREE#
They just want free coverage of their partnerships. However, as much as we often feel conflicted about corporations, most of the brands selling gay apparel this summer are giving significant donations to LGBTQ+ non-profits doing incredibly relevant work - and a corporation’s Pride collection can often suggest that they’ve got some good LGBTQ+ people working for them who are making innovative and relatively progressive choices.Ī quick sidenote: every June we’re bombarded with press releases about Pride branding tie-ins, but never do these companies actually want to buy advertising from us. A time to take pride in who you are, especially if “who you are” is a person who is skeptical of Pride! The LGBTQ+ community’s contentious relationship with the corporations who cash in on / celebrate our community every June is a storied and well-documented saga, and every year we approach a new chapter of this epic tome.
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This year, Calvin Klein announced its partnership with Outright International Group, and its sponsorship with PFlag, a nonprofit organization for LGBTQ+ families and their allies.Ĭonverse’s collection is inspired by the “More Color, More Pride” flag created by social justice activist Amber Hikes, which added black and brown to the iconic rainbow flag as an homage to the Black and Latinx LGBT communities. The All-American fashion label is celebrating Pride in style with a collection of underwear, swimsuits, and t-shirts in rainbow colors. This year, the activewear brand will be awarding nine grants to sponsor Pride runs and walks. The fashion label has also pledged to donate $60,000 to LGBT-focused organizations.įor the second year, Brooks Running continues their partnership with Front Runners, an LGBTQ+ running and walking club. Asosįor the fourth year consecutive year, the fast fashion brand has teamed up with GLAAD for its Pride collection, and 100% of its proceeds will be donated to GLAAD.īanana Republic’s Pride-themed polos feature rainbow-tinted United Nations logos, a nod to the brand’s partnership with the United Nation’s Free and Equal Campaign, which fights for LGBT equality.
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To commemorate the historic month, many fashion brands are launching Pride-themed collections, with a portion of their proceeds going to nonprofits that support the LGBTQ+ community.Īhead, we highlight 10 socially conscious labels worth shopping. But you can still show your solidarity with the LGBTQ+ community from the comfort of your home via one of the most American pastimes: Shopping.